New paper examines environmental motivations and consumer attitudes toward upcycled foods
Published:
Lu shared a recent paper, “Exploring the influence of environmental motivations on consumer attitudes and purchase intentions toward upcycled foods,” published in Food and Humanity.
The study shows that environmental motivations strongly shape consumer attitudes, which in turn drive purchase intentions for upcycled foods. The findings emphasize the importance of communication and consumer awareness in advancing sustainable food innovations and reducing food waste.