New paper explores consumer acceptance of milk enriched with upcycled peanut skins
Published:
Lu shared a new collaborative paper with Peng Lu titled “From Waste to Sustainability: Exploring Consumer Purchase Intentions of Milk Enriched with Upcycled Peanut Skins.”
The study used a national survey and the Technology Acceptance Model to examine how attitudes, emotions, and social influence shape consumer acceptance of upcycled foods. The work connects sustainable food innovation with market adoption and highlights the value of collaboration between food scientists and social scientists.